Properly analyzing the performance of your email marketing campaign is one of the most important ways to influence its success. In a previous post about interpreting campaign analytics data I suggested that the “open rate” metric does not tell you much about the engagement level of your audience. “Click-through rate” (CTR) however, can give you a much better picture of how interested your subscribers are in the content of your email. Understanding the implications of this metric will allow you to improve your campaign over time.
Properly analyzing the performance of your email marketing campaign is one of the most important ways to influence its success. In a previous post about interpreting campaign analytics data I suggested that the “open rate” metric does not tell you much about the engagement level of your audience. “Click-through rate” (CTR) however, can give you a much better picture of how interested your subscribers are in the content of your email. Understanding the implications of this metric will allow you to improve your campaign over time.
